Walmart
UX Design, Gamification for the Target Specific Audience - iOS App
A Gamification feature and brand collaboration
for Walmart
OVERVIEW
This project was a design sprint.
Walmart is a Fortune 500 company.
Walmart’s mission:
Save Money & Live Better
In controversy for modes of sourcing and exploitation of labor.
Acquiring companies that target the young socially responsible segment
Recent acquisitions: Bonobos, Modcloth, & other competing platforms like Jet.com, etc.
MY ROLE
UX Designer
TOOLS USED
Sketch
Invision
Balsamiq
TIME DURATION
3 Weeks
GOAL
Create and design a feature for the target specific audience of Walmart.
DESIGN PROCESS
We followed the following sprint design process.
UNDERSTAND
Started with brainstorming the ideas -
website vs app
Understand competitors
Target audience analysis
Discuss personas
Problems and solutions
COMPETITIVE ANALYSIS
PROBLEM
Add a new feature for Walmart’s specific target audience of age 18 to 35.
SOLUTION
Collaboration with the popular brand or giving special perks related to the target audience will have bigger impact on the user and the business.
DIVERGE
We started exploring different ideas to come up with a new feature for Walmart.
Option 1
Walmart’s special deal for students
Walmart’s student ID
Students will get special deal and discount coupons for online and in store purchase
Students always look for cheap deals
Walmart can target 18 to 30 years old age group
We decided to go with the Walmart and Pokemon Go collaboration idea
Win-Win Situation for
Walmart & Pokemon Go
Walmart has a global presence
Shopping is a everyday chore
Being in the minds of people
Free indirect marketing via Walmart Pokemon Banners
Attracts the young people & fans of Pokemon Go to Walmart
Walmart's new changes help to continue to retain these new users
Option 2
Walmart and Pokemon
Collaborating with popular cultures.
For eg. Walmart’s advertising about Jurassic ParkWalmart and Pokemon - both will get benefit from this collaboration
Pokemon can target Walmart’s users
Walmart can also target the global market
For eg. Asian market
Pokemon Go Users
DEFINE
We defined in three words how the new feature would be.
PERSONA CREATION
We created three personas for this project.
Persona 1 Sean
Persona 2 Cindy
Persona 3 George
USER FLOW
User Flow describes how the users will onboard and use the feature
WIREFRAMES
HI-FI MOCKUPS
Mobile Marketing and Event Page
Checkout and Get The Walmart Box
Redeem The Gift Box on Pokemon Go App
Redeem The Gift Box on Pokemon Go App
USER TESTING
People interviewed:
Tai, 21-year-old, student Eric, 23-year-old, an employee of Facebook. Ria , 22-year-old,student.
Q 1 . How you describe your overall experience with mobile app?
Likes the concept of doing shopping in Walmart through app.
Winning the gift box of Pikachu.
Getting update of new arrival.
Features look more engaging.
UI looks good and understandable.
Q 2. Would you recommend this app feature to a friend?
Want to recommend this app to friend, colleagues.
This feature make him to play in group.
Not interested people can also get the coupons.
Make new friend.
Q 3.What are the information that’s missing in this process?
Need personalization, based on the age and gender for shopping online.
Proposed Solution Based On Feedback
Walmart box could have a discount coupon feature that can be used by non-Pokemon players.
Add item recommendation based on gender & age, perhaps an onboarding page allows you to pick things you are interested in. Electronics, clothes, groceries, etc.
In addition to catching a Pokemon online, create a local store event in which young people come to the store and play the game together.
LEARNINGS
Working in design sprint experience
How we can develop a feature for target specific audience
Working in team
Gaming brand collaboration with the fortune 500 company