SocialWeb
Product Design, UI/UX Design
A SaaS platform that provides customers an easy
Social Media Marketing
OVERVIEW
Many small businesses and entrepreneurs have difficulties with social media marketing. I wanted to create an easy Social Media Marketing platform where customers will get everything that they are looking for. This platform also provides a platform for the designers.
MY ROLE
Product Designer
UX Researcher
UX/UI Designer
TOOLS USED
Sketch
Invision
GOALS
Design a SaaS platform that provides products like social media marketing
This is also a platform for the designers
Collaboration between designers and businesses
THE PROBLEM
Based on the research we found that there is no platform that provides small businesses social media marketing services and collaboration with designers.
SOLUTION
Design a Social Media Marketing campaign platform for entrepreneurs and small business owners that has features like
Design-templates
Provides a platform for freelancers, designers, influencers
Scheduling and analytics
DESIGN PROCESS
USER RESEARCH
Why Digital Marketing important for small business owners?
The group of potential customers that are found online is a much larger group of people than small businesses likely to be able to attract locally. Using digital marketing, they can reach an enormous audience in a way that is both cost-effective and measurable.
30.2 million Small business owners in The USA
$146 billion Spend in Digital Marketing by 2023
4.39 billion Internet users in 2019
10% Growth since every year
Target Audience
Entrepreneurs
Small businesses
College/University students
Freelance Designers
Social Media Influencers
Age: 20 yrs to 70 yrs
Market Segmentation
Age: 20 yrs to 70 yrs
Income: Lower to higher income groups
Geography: Mainly in USA, India, and UK
I interviewed small business owners and fresh designers for user research.
User Interview Key Points
They look for Social Media Marketing
But don’t know how to do it by themselves
Want the process easy
The businesses have some budget for the marketing
If there is a product that provides all these services, they would definitely want to try
Graduate design students, many New Grads, and Freelancers don’t get work easily. They want to build their experience as well as earn some money.
I also researched the market and main competitors.
Competitive Analysis
PERSONA CREATION
I created mainly two personas. One persona example is as below.
USER JOURNEY
User Journey 1
How the user will find/onboard the platform
User Journey 2
How the user will choose the product
PAPER SKETCHES
LO-FI WIREFRAMES
I started exploring design ideas using digital sketches. This also helped me to understand the user flow.
USER FLOW
HI-FI MOCKUPS
Homepage
I created two options and did A/B testing. I tested the design for the CTA button and navigation. Option B was the winner.
Homepage Option A
Plan in Detail page
Scheduling Page
Homepage Option B
Template Page
Designers page
Checkout Page
PROTOTYPE
USER TESTING RESULTS
All the users were able to navigate through the site
They looked interested in the product
They would like to see the app
MARKETING
Advertising
Traditional Ads
Radio
Television
Podcast
Billboard
Events
Non-traditional Ads
Google Ad
Facebook Ad
Instagram Ad
Youtube
Email
WhatsApp
Twitter
LinkedIn
Marketing Strategy
One month free trial
Referral discount - 10% discount on next order
Pay for the entire year and get 5% discount
REVENUE MODEL
How will we generate the revenue?
Customers will pay for using the platform month to month or year to year
Customers will also play for the additional features like adding more users, platforms
The website will also have space for the special advertising
LEARNINGS
Understand the users - small business owners, their problems and come up with the solution
SaaS platform design
How to solve complex user flow problems
NEXT STEPS
Design the influencer marketing flow
Dashboard design for the users
Develop and launch the website
Develop a Mobile App
Design a dashboard for customers