BodyQ Analytics

UX/UI Design

OVERVIEW

BodyQ Analytics, Inc is an AI-based company that uses body imagery and data to enhance the user’s online shopping experience through personalization.

GOALS

• Understand the client portal and how e-commerce works.

• Redesign the dashboard and other screens for the client’s portal.

• Follow the company’s brand guidelines for the colors and fonts.

• The new design should also be similar to the company’s existing wireframes.

• Collaborate with developers during the process of designing.

MY DESIGN PROCESS

USER RESEARCH

We started with researching about needs and pain points of the clients who use the BodyQ App’s dashboard. We also discussed the used cases and understand the requirements.

Key points from the user research:

• The dashboard is not intuitive

• Users were looking for the dashboard which has all the necessary information easily displayed

• It’s hard to find the product and its detailed information

EXPLORING IDEAS

Based on our research findings I started exploring ideas. I started with sketching my ideas. I also researched the dashboard design guidelines. Below are a few examples of some of the sketches.

HI-FI WIREFRAMES

After sketching ideas, I started creating wireframes. Created different versions for the design. We tested the designs with users and developers. I improved the based on feedback. We ended up choosing the option 3. For other screens also explored different options.

LEARNINGS

• Working with a start-up

• User research for big companies

• Dashboard design

• Understand the client portal and e-commerce

• Understand the user cases and finding design solutions for them

• Working with developers and cross-functional teams